2021-2022 Catalog [ARCHIVED CATALOG]
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VISC 217 - Graphic Design II
PREREQUISITES: VISC 113 - Typography and VISC 114 - Graphic Design I and VISC 115 - Vector Graphics and Publication Design I
PROGRAM: Visual Communications
CREDIT HOURS: 3
LECTURE HOURS: 1
LAB HOURS: 2
STUDIO: 3
DATE OF LAST REVISION: Fall 2020
Provides intermediate instruction in design for communication. Further explores design theory by applying concepts to achieve meaningful marketing and advertising results. Produces samples for student portfolios, which may include elements or comprehensive projects appropriate to trade/industrial advertising, brochures, flyers, pamphlets, posters, direct mail and/or consumer magazine advertising/branding, etc.
MAJOR COURSE LEARNING OBJECTIVES: Upon successful completion of this course the student will be expected to:
- Demonstrate an ability to solve communication design problems.
- Create portfolio quality projects by applying the design process.
- Visualize ideas by means of research, thumbnail sketches, and developmental drafts.
- Develop marketing concepts by completing creative briefs based on global, corporate and social applications and target audience.
- Analyze the product or service in terms of the product life cycle and stage of advertising.
- Describe and specify print reproduction criteria by selecting printing inks, paper type, weight, color, folding and binding.
- Present and provide feedback to peers, clients, faculty, or advisors in a formal jury presentation.
COURSE CONTENT: Topical areas of study include -
Communication message and concept
Target marketing
Product positioning
Integrated marketing communication - product, promotion, public relations and distribution
Binding and finishing
Production specifications and costs
Prepare, preflight and package projects for publication
Various media and media formats
Course Addendum - Syllabus (Click to expand)
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