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Aug 06, 2026
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BUSN 204 - Strategic Management
PREREQUISITES: BUSN 101 - Introduction to Business, BUSN 105 - Principles of Management , and ACCT 101 - Financial Accounting
PROGRAM: Business Administration
CREDIT HOURS MIN: 3
LECTURE HOURS MIN: 3
DATE OF LAST REVISION: Fall 2023
Applies business concepts and principles to specific case studies or problems.
MAJOR COURSE LEARNING OBJECTIVES: Upon successful completion of this course the student will be expected to:- Analyze complex, unstructured qualitative and quantitative problems using appropriate tools based on sound business principles.
- Explain the basic concepts, principles and practices associated with strategy formulation and implementation.
- Demonstrate the ability to utilize analytical skills, tools, and techniques for analyzing a company and its financial performance.
- Demonstrate skills in problem definition in addition to problem-solving skills.
- Apply ethical decision-making models to strategic planning.
- Demonstrate the ability to think critically and strategically.
- Create and present detailed analysis of case studies.
COURSE CONTENT: Topical areas of study include - - Analysis of Financial Statements
- Strategic marketing
- Building blocks of competitive advantage
- Strategy/Strategic Planning
- Business-level strategy
- Structure and controls
- Corporate-level strategy
- Function-level strategy
- SWOT Analysis
- Problem Solving
- Team Development and Effectiveness
- Strategic leadership
Course Addendum - Syllabus (Click to expand)
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