ENTR 100 - Entrepreneurial Mindset
PREREQUISITES: Students will demonstrate readiness in developmental English and non-STEM developmental Math
PROGRAM: Entrepreneurship
CREDIT HOURS MIN: 3
LECTURE HOURS MIN: 3
TOTAL CONTACT HOURS MIN: 48
DATE OF LAST REVISION: Fall 2025
This course provides a comprehensive introduction to entrepreneurship, guiding students through the process of transforming innovative ideas into viable business opportunities. Learners will explore the characteristics and models of entrepreneurship while gaining insight into their personal purpose and their “Why.” Emphasis is placed on identifying and validating real-world problems, conducting market research, and effectively targeting customer segments. Students will also learn how to develop SMART goals, mitigate risk, and leverage the local entrepreneurial ecosystem to support their ventures. Through practical applications, participants will enhance their ability to communicate value, cultivate professional relationships, and integrate entrepreneurial pursuits with sustainable work-life balance.
MAJOR COURSE LEARNING OBJECTIVES: Upon successful completion of this course, the student will be expected to:
- Define key entrepreneurship concepts.
- Analyze real-world problems, solutions, and business ideas.
- Identify potential customer target sectors.
- Differentiate potential products or services that address identified market needs.
- Investigate available resources in the local entrepreneurial ecosystem.
- Develop an Elevator Pitch and Mission Statement that communicates the business purpose, value, and “Why.”
- Build professional and networking skills to advance entrepreneurial goals.
COURSE CONTENT: Topical areas of study include -
- Characteristics of Entrepreneurs
- Types of Entrepreneurial Models
- Entrepreneurial Ecosystem
- Understanding Your ‘Why’
- Mission and Vision Statement
- SMART Goals
- Derisking & Risk Mitigation
- Problem Discovery and Idea Validation via Customer Interviews
- Market Research and Positioning
- Elevator Pitch and Networking
- Self-Awareness
- Work-Life Integration
- Professional Skills (Written Communication, Public Speaking, Effective Communication)
Course Addendum - Syllabus (Click to expand)
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