ENTR 105 - Entrepreneurial Lean Marketing

 
PREREQUISITES/COREQUISITE: ENTR 100 - Entrepreneurial Mindset

PROGRAM: Entrepreneurship
CREDIT HOURS MIN: 3
LECTURE HOURS MIN: 3
TOTAL CONTACT HOURS MIN: 48
DATE OF LAST REVISION: Fall 2025

This course provides a foundation for developing an effective marketing plan that can help start, grow, and sustain a business. This course will focus on key marketing strategies, particularly relevant to new ventures. Students will develop an understanding of marketing, advertising, social media, and branding. This course will apply the components of marketing strategies to a new business venture. By the end of this course, students will present the marketing plan for the business they are developing.

 

MAJOR COURSE LEARNING OBJECTIVES:

Upon successful completion of this course, the student will be expected to:

1. Explain the principles of Lean Marketing and their application to value creation and process efficiency.
2. Perform market analysis and customer segmentation using relevant data and tools.
3. Validate Unique Value Propositions (UVPs) through research and customer insights.
4. Implement cost-effective, multi-channel marketing strategies to optimize engagement and ROI.
5. Execute integrated marketing campaigns aligned with organizational goals.
6. Create a marketing plan with SMART goals and an implementation timeline.

• Digital and Social Media Marketing
• Branding and Value Alignment
• Market Research and Segmentation
• Unique Value Propositions (UVPs)
• Target Market
• Marketing Mix
• Features, Advantages, and Benefits (FAB) Framework
• Marketing Messaging
• Customer Relationship Management (CRM)
• Professional Skills (Written Communication, Public Speaking, Effective Communication)