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Nov 04, 2026
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HOSP 173 - Special Event Management
PREREQUISITES/COREQUISITE: HOSP 114 - Introduction to Hospitality
PROGRAM: Hospitality Administration
CREDIT HOURS MIN: 3
LECTURE HOURS MIN: 3
TOTAL CONTACT HOURS MIN: 48
DATE OF LAST REVISION: Fall 2023
This course is designed as a detailed look at the planning of social events, such as theme parties and weddings, planning for fundraising events; planning recognition events; and planning entertainment for events. Topics included are different event types, design and creativity for events, use of contractors and suppliers, incorporation of sponsors, use of volunteers, and ethical and legal considerations of event planning. This course will serve as a foundation for students preparing for a career in event planning, as well as continuing education for those currently employed in the event industry. Students in this course will engage in experiential learning by becoming actively involved in the planning, preparation and execution of events facilitated by the instructor.
MAJOR COURSE LEARNING OBJECTIVES: Upon successful completion of this course the student will be expected to:
- Identify important occasions for celebration, including life-cycle events, holidays, and religious rituals.
- Recognize the differing needs of different demographic groups in special event planning.
- Define the process of working with a client to plan an event.
- Identify key sources of information, online tools, and useful technology for event planning.
- Develop an event budget, including a forecast of event revenue and expenses.
- Identify important considerations in choosing a venue for an event, and conduct a site inspection.
- Locate third party suppliers and vendors and identify the process of contracting them for an event.
- Identify effective event marketing strategies including sponsorship, advertising, and social media campaigns.
- Identify important legal considerations when planning and executing events.
- Design and develop an event, including a theme, an event timeline, room layouts, and a planning schedule.
- Develop effective strategies for the management of event staff and volunteers.
- Develop leadership and problem-solving abilities essential for effective event management.
- Identify current career opportunities in event management.
COURSE CONTENT: Topical areas of study include - - Theory of Event Leadership
- Event Administration
- Financial Administration
- Event Marketing
- Legal, Ethical and Risk Management
- Technology for Professional Development
Course Addendum - Syllabus (Click to expand)
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