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2026-2027 Catalog
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VISC 110 - Web & Social Media

COREQUISITES: N/A
PREREQUISITES/COREQUISITE: VISC 102 Raster Graphics I - or - VISC 115 Vector Graphics and Publication Design I.

PROGRAM: Visual Communications
CREDIT HOURS MIN: 3
LECTURE HOURS MIN: 2
LAB HOURS MIN: 2
DATE OF LAST REVISION: Fall 2022

An introductory level course that focuses on the tools, strategies, and techniques for interactive design and emerging technologies. This class requires the use of Adobe software. Explores the process of integrating text, graphics audio, and video for effective communication of information.

REQUIRED SOFTWARE:

This class makes use of industry-standard Adobe software. Students will NOT be able to complete the coursework without the use of Adobe software. Only students enrolled in Visual Communications courses that use Adobe software have been assigned an Adobe license. Not all students will have the ability to access Adobe software at home. All Visual Communications labs are outfitted with the latest Adobe software.  Review the IvyService & Support Knowledge Base article: How to Access Adobe Software at Home to learn how to access this software. 

SYSTEM REQUIREMENTS

Please note that not every computer can run Adobe software. Verify your system can operate Adobe applications through the Adobe System Requirements website. We highly recommend computers with an Intel core processor, 64-bit support, 8GB of memory (16GB preferred), and a 250GB hard drive. All Visual Communications labs are outfitted with the minimum system requirements.

 

MAJOR COURSE LEARNING OBJECTIVES: Upon successful completion of this course the student will be expected to:

  1.  Discuss the current online/interactive environment and the unique design challenges this media (websites, mobile, and social media) presents.

    2. Identify and apply effective design solutions based on content.

    3. Understand how User Experience (UX) impacts online/interactive media.

    4. Discuss the importance of proper research, brainstorming and thumbnails.

    5. Analyze and optimize graphic files for web delivery.

    6. Evaluate the aesthetics of interactive media such as websites, social media, mobile design.

    7. Recognize the importance and power of social media in maintaining content.

    8. Identify current and emerging social media trends.

    9. Understand Search Engine Optimization (SEO) theory and current practices.

    10. Apply professional quality standards in the role of blogging, social networking, dynamic media, and the mobile web to build the brand of a company, person, or organization

    11. Create, manipulate, and optimize images for web, social, and mobile using Adobe software.

    12. Understand web hosting options.



COURSE CONTENT: Topical areas of study include -  

  • Content Management Systems
  • Various social media platforms
  • SEO strategies
  • Domain names
  • User Experience/User Interface
  • Online Marketing Solutions

 
Course Addendum - Syllabus (Click to expand)  


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