VISC 214 - Publication Design III
PREREQUISITES: VISC 124 - Publication Design II
PROGRAM: Visual Communications
CREDIT HOURS MIN: 3
LECTURE HOURS MIN: 1
LAB HOURS MIN: 2
STUDIO HOURS MIN: 3
DATE OF LAST REVISION: Fall 2020
Provides advanced instruction in creative publication design using Adobe InDesign. Uses an industry standard desktop publishing package to design and publish professional multi-page documents. Produces samples for student portfolios, which may include annual reports, catalogs, newsletters, menus, magazine design, newspaper design, book design and/or other multi-page communications. Requires performance and completed work to be portfolio quality.
REQUIRED SOFTWARE:
This class makes use of industry-standard Adobe software. Students will NOT be able to complete the coursework without the use of Adobe software. Only students enrolled in Visual Communications courses that use Adobe software have been assigned an Adobe license. Not all students will have the ability to access Adobe software at home. All Visual Communications labs are outfitted with the latest Adobe software. Review the IvyService & Support Knowledge Base article: How to Access Adobe Software at Home to learn how to access this software.
SYSTEM REQUIREMENTS:
Please note that not every computer can run Adobe software. Verify your system can operate Adobe applications through the Adobe System Requirements website. We highly recommend computers with an Intel core processor, 64-bit support, 8GB of memory (16GB preferred), and a 250GB hard drive. All Visual Communications labs are outfitted with the minimum system requirements.
MAJOR COURSE LEARNING OBJECTIVES: Upon successful completion of this course the student will be expected to: - Employ advanced design skills in the execution of comprehensive commercially viable projects.
- Demonstrate an ability to solve communication and marketing design problems.
- Visualize ideas by means of thumbnail sketches.
- Develop fresh, creative concepts.
- Prepare and deliver complete professional client presentations including a discussion of the message, concept and target audience.
- Ascertain all necessary job specifications (i.e. paper selection, number of colors, etc.) to obtain a printing quotation.
- Select and/or create, if necessary, effective visuals.
- Utilize and consistently incorporate advanced typographic design skills.
- Explore various binding and finishing methods.
- Present orally a project to your peers, clients, faculty, or advisors.
COURSE CONTENT: Topical areas of study include - - Paper selection.
- File preparation and organization.
- Professional-level text formatting
- Large document and/or project design and marketing theory.
- Target marketing.
- Concept development and execution.
- Binding and Finishing
- Visual image selection and incorporation to support a concept.
Course Addendum - Syllabus (Click to expand)
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