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Aug 06, 2026
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ENTR 255 - Entrepreneurship Bridge Course
PREREQUISITES: Completion of ENTR 100 - Entrepreneurial Foundations and ENTR 200 - Entrepreneurial Mindset & Awareness (from the entrepreneurship certificate offered between Fall 2021 and Summer 2024).
CREDIT HOURS MIN: 2
LECTURE HOURS MIN: 2
This course bridges the gap between the old and new Entrepreneurship curricula. It aligns foundational entrepreneurial concepts from the old certificate with the new curriculum, focusing on lean marketing strategies and financial foundations. Students will explore concepts in lean marketing, customer validation, and financial management, ensuring a smooth transition between the curricula.
MAJOR COURSE LEARNING OBJECTIVES: Upon successful completion of this course, the student will be expected to:
- Apply lean marketing principles and strategies to their entrepreneurial ventures.
- Conduct in-depth market analysis and customer segmentation.
- Understand and apply foundational financial concepts relevant to new ventures.
- Integrate business model development with financial planning.
- Effectively pitch their business ideas with refined communication strategies.
COURSE CONTENT: Topical areas of study include -
- Lean marketing and customer segmentation.
- Digital and social media marketing strategies.
- Branding and Unique Selling Propositions (USP).
- Market research methodologies and customer interviews and surveys.
- Customer journey and value propositions.
- Income statement, balance sheet, and cash flow statement.
- Break-even analysis and sales forecasting.
- Bootstrap financing, venture capital, and loans.
- Financial planning tools and techniques for startups.
- Networking strategies and professional communication skills.
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