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Aug 06, 2026
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ENTR 279 - Entrepreneurship Capstone
PREREQUISITES: Program Advisor Approval
PROGRAM: Entrepreneurship
CREDIT HOURS MIN: 1
LECTURE HOURS MIN: 1
TOTAL CONTACT HOURS MIN: 16
DATE OF LAST REVISION: Fall 2025
The Entrepreneurship Capstone serves as the culminating experience for students who have launched or are actively developing their own businesses. This course enables students to apply entrepreneurial skills to real-world business challenges. Students will strengthen their understanding of entrepreneurship principles, business models, and business planning while formulating actionable marketing, sales, and financial strategies. Emphasis is placed on evaluating business performance using key operational and customer metrics, managing risk, and exploring sustainable growth opportunities. Learners will also analyze ownership structures, intellectual property considerations, ethical decision-making, and potential funding sources to support long-term success. The course culminates in preparation for the U.S. Entrepreneurship Certification Examination from the Career and Technical Education Consortium of States (CTECS).
MAJOR COURSE LEARNING OBJECTIVES: Upon successful completion of this course, the student will be expected to:
- Apply entrepreneurship principles to design and refine your business model and plan.
- Develop actionable marketing, sales, and financial strategies.
- Measure business performance using critical operational and customer metrics.
- Identify potential risks and challenges facing the business.
- Investigate funding opportunities to support business growth.
- Examine ethical considerations in business decision-making.
- Compare different business ownership structures and intellectual property types.
- Demonstrate entrepreneurial competence through the required outcomes assessment or the U.S. Entrepreneurship Certification Examination.
COURSE CONTENT: Topical areas of study include -
- Entrepreneurial Mindset and Traits
- Market Research and Customer Analysis
- Business Planning and Model Development
- Marketing, Branding, and Sales Strategy
- Financial Literacy and Analysis
- Operations and Supply Chain
- KPIs
- Risk Management and Sustainability
- Types of Funding
- Ethics and Social Responsibility
- Business and Legal Structures
- Intellectual Property
- Certification Exam Preparation and Review
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