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Aug 06, 2026
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ENTR 225 - AI for Entrepreneurs
CREDIT HOURS MIN: 3
LECTURE HOURS MIN: 3
TOTAL CONTACT HOURS MIN: 48
Artificial Intelligence (AI) is a powerful and accessible tool that can help entrepreneurs innovate, streamline their operations, and compete effectively in today’s business landscape. AI for Entrepreneurs introduces learners to the fundamentals of AI while emphasizing practical applications for startups and small businesses. Through hands-on exploration of tools and applied projects, students will learn how to utilize AI to enhance customer engagement, marketing, and product development, leverage automation and analytics to optimize decision-making and operations, and evaluate AI solutions based on cost, scalability, and ethical considerations. The course enables participants to design and implement AI-driven strategies for their ventures. By the end, students will create a comprehensive AI integration plan tailored to their business concept, equipping them to launch, grow, and scale in an AI-enhanced marketplace.
MAJOR COURSE LEARNING OBJECTIVES: Upon successful completion of this course, the student will be expected to:
- Define fundamental AI concepts, terminology, and current trends relevant to entrepreneurship.
- Explain how AI technologies enhance core business functions.
- Apply AI tools and platforms to solve common entrepreneurial challenges.
- Analyze business processes to identify high-impact opportunities for AI integration.
- Evaluate competing AI solutions using criteria such as ROI, scalability, usability, and ethical implications.
- Develop effective prompts and workflows for generative AI to produce marketing, operational, and strategic content.
- Assess the risks, limitations, and ethical concerns associated with AI adoption.
- Create a comprehensive strategic plan to integrate AI into your business plan or operations.
COURSE CONTENT: Topical areas of study include -
- Foundations of AI in Entrepreneurship
- AI Tools and Platforms for Entrepreneurs
- Prompt and Context Engineering
- AI Across Business Functions
- Market Research and Customer Insights
- Branding and Content Creation
- Operations and Automation
- Product Innovation and Development
- Customer Experience and Sales
- Data-Driven Decision Making
- Ethical, Legal, and Risk Considerations
- AI Integration Strategy
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