AGRI 204 - Agriculture Salesmanship

PROGRAM: Agriculture
CREDIT HOURS MIN: 3
LECTURE HOURS MIN: 3
DATE OF LAST REVISION: Spring, 2019

Role, dynamics, and principles of sales communications as related to food and agriculture; methods for analyzing, setting objectives, planning, conducting, and evaluating sales communications efforts; sales presentations.

MAJOR COURSE LEARNING OBJECTIVES: Upon successful completion of this course the student will be expected to:

Identify different career opportunities in Ag sales.
Demonstrate principles used in making a sale to potential customers.
Create personal work habits desired for a career objective.
Building a customer base.
How to build a positive relationship with customers.
How to identify a customer’s needs and wants.
Proper record keeping for company and relation to customers.
Develop an understanding of problem solving skills.
Closing a sales call.

COURSE CONTENT: Topical areas of study include -

Personal goal setting
Analyzing customers wants vs. needs
Call planning
Situation analysis and opportunities
Customer prospects
Psychology of sale
Closure
Secure the success
Budgeting
Expense reporting
Post call reporting
Developing sales aids

Course Addendum - Syllabus (Click to expand)

Costs

Payments

AGRI 204 - Agriculture Salesmanship