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Apr 29, 2024
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2022-2023 Catalog [ARCHIVED CATALOG]
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AGRI 242 - Agricultural Entrepreneurship
PROGRAM: Agriculture
CREDIT HOURS MIN: 3
LAB HOURS MIN: 3
DATE OF LAST REVISION: Spring, 2019
Introduces and examines fundamental relationship between agricultural ideas, markets, business and entrepreneurship. Emphasis is placed on the basics of market analysis and selling of non-commodity agricultural products to local vendors such as farmers markets, restaurants, and grocers.
MAJOR COURSE LEARNING OBJECTIVES: Upon successful completion of this course, the student will be expected to:
- Develop a basic business plan.
- Analyze and understand risk and risk management.
- Review the management, financial, marketing and legal skills necessary to successfully operate and grow an entrepreneurial business venture.
- Interpret and evaluate a local market.
- Describe a market’s ability to consume a given product.
- Summarize regional market pricing.
- Investigate ideal packaging for a product.
- Design a sales presentation that is tailored to a potential buyer’s needs.
- Describe the selling process.
- Utilize critical thinking skills in business situations.
COURSE CONTENT: Topical areas of study include -
- Analyze a local market analysis
- Research the factors that determine the market’s demand
- Evaluate the relationship between specialty products and markets
- Design and evaluate the usefulness of each type of packaging
- Create a sales presentation
- Demonstrate the ability to sell to a consumer via verbal sales presentation
- Create a farm to table sales plan
Course Addendum - Syllabus (Click to expand)
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