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May 04, 2024
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2022-2023 Catalog [ARCHIVED CATALOG]
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BUSN 115 - Business Continuity and Crisis Management
PROGRAM: Business Administration
CREDIT HOURS MIN: 3
LECTURE HOURS MIN: 3
DATE OF LAST REVISION: Fall, 2014
Explores how to manage business crises, how best to avoid them, and what managers can learn from the experience.
MAJOR COURSE LEARNING OBJECTIVES: Upon successful completion of this course the student will be expected to:
- Define a crisis.
- Understand the importance of planning for crises and potential dangers.
- Describe the basics of continuity management.
- Describe how to establish a business continuity and crisis management team.
- Develop, assess, and determine consequences of contingency plans.
- Perform a business impact analysis.
- Identify the stages of a crisis.
- Describe business continuity and recovery.
COURSE CONTENT: Topical areas of study include -
- Contingency planning
- Crisis leadership
- Crisis communication techniques
- Effective public relations techniques
- Risk assessment
- Crisis management team
- SWOT analysis
- Business continuity
Course Addendum - Syllabus (Click to expand)
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