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May 07, 2024
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2022-2023 Catalog [ARCHIVED CATALOG]
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COMM 201 - Introduction to Mass Communication
PREREQUISITES: ENGL 111 - English Composition
PROGRAM: Communication
CREDIT HOURS MIN: 3
LECTURE HOURS MIN: 3
DATE OF LAST REVISION: Fall, 2018
A survey of the print and electronic media that compose the mass media industry. Included in the survey are the history, technology, utilization, and influence of corporate, creative, and social media as well as the combined symbiotic impact.
MAJOR COURSE LEARNING OBJECTIVES: Upon successful completion of this course the student will be expected to:
- Identify the historical development of mass media.
- Describe the relationships that exist among the types of mass media.
- Outline the functions of mass media in our society.
- Outline the means each medium uses in securing feedback on audience size and monetary income.
- Recognize and evaluate the functions and resources of the news industry in our society.
- Describe the influence of the mass media on societal attitudes and perceptions.
- Describe the financial basis of all mass media.
- Explain the role of the mass media in local, state, and national elections.
- Identify the current purpose and utility of media, including specifically social media.
- Analyze the development of technological trends and the resulting impact.
- Describe the role of the consumer and producer of mass media.
COURSE CONTENT: Topical areas of study include -
- Scientific method in the social sciences
- History of the media
- Sociological aspects of the mass media
- Impact of the media on children
- Economics of the media
- Research methods in media studies
- Women’s issues in the media
- Utilization of the media in politics
- Feedback systems
- Comparative media from global perspectives
- Minorities and the media
- Nature of symbiosis in mass media
Course Addendum - Syllabus (Click to expand)
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