HOSP 107 - Hospitality Sales and Marketing

1. Distinguish marketing from sales and identify trends that affect marketing and sales in the hospitality industry.
2. Identify and describe the key elements of a marketing plan.
3. Summarize the duties and responsibilities of positions typically found in a hotel marketing and sales office.
4. Describe the key components of a presentation sales call.
5. Explain the basics of effective telephone communication and describe various types of outgoing and incoming telephone calls related to the marketing and sales function.
6. Describe internal marketing and sales in a hospitality business environment.
7. Explain the role of advertising, public relations, and publicity in reaching prospective guests.
8. Summarize how hospitality properties are meeting the needs of business travelers.
9. Explain how hospitality properties are meeting the needs of leisure travelers.
10. Describe travel agencies and the travelers they serve.
11. Summarize how hotels market and sell to meeting planners.
12. Identify considerations for marketing hospitality products and services to international travelers and other special segments such as honeymooners, sports teams, and government travelers.
13. Summarize trends affecting the food and beverage industry, and describe positioning strategies and techniques for restaurants and lounges.
14. Explain how hotels market and sell catered events and meeting rooms.

• Hospitality marketing concepts
• Hospitality sales concepts
• Hospitality marketing plans
• Internal marketing and sales
• Advertising, public relations and publicity
• Marketing to business and leisure travelers
• Marketing to travel agencies and meeting planners
• Marketing to international travelers and special segments
• Marketing and selling catered events and meeting rooms

 
Course Addendum - Syllabus (Click to expand)