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May 21, 2024
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2022-2023 Catalog [ARCHIVED CATALOG]
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MKTG 209 - Introduction to E-Commerce
PREREQUISITES: BUSN 101 - Introduction to Business .
PROGRAM: Business Administration
CREDIT HOURS MIN: 3
LECTURE HOURS MIN: 3
DATE OF LAST REVISION: Fall, 2014
Focuses on how e-commerce is conducted and managed, its major opportunities, limitations, issues and risks. E-commerce applications to be discussed include those of business-to-consumer (B2C), business to business (B2B), and intra business. Because e- commerce is interdisciplinary, subject matter will be directed at managers, professionals, and students who wish an overview of the e-commerce sector.
MAJOR COURSE LEARNING OBJECTIVES: Upon successful completion of this course the student will be expected to:
- Discuss the forces that drive the widespread use of e-commerce.
- Discuss formulation of e-commerce strategy planning.
- Be aware of the major legal and ethical issues of e-commerce in the United States and measures for mitigating an organization’s legal risk.
- Define factors that determine business models of digital marketing.
- Describe essentials of consumer and business-to-business behavior.
- Describe how broker-based services are performed online.
- Describe various types of website promotion, including search engine optimization (SEO) and search engine marketing (SEM).
- Identify types of electronic payment systems for e-commerce
- Describe the infrastructure necessary for e-commerce.
- Effectively and securely store customer, company and product data and manage the data warehousing aspects of e-commerce.
- Tract and evaluate the effectiveness of e-commerce strategy and tactics using data analytics tools.
COURSE CONTENT: Topical areas of study include -
- The digital economy
- Digital Marketing
- e-Government
- e-Commerce (EC)
- Data Security
- Data Analytics
- e-Tailing
- e-Marketplaces
- Online consumer behavior
- Online support services
- e-Services
- Internet Consumers
- Electronic payment systems
- Online auctions
- e-Commerce strategy
- Data warehouse
- Data analytics
- Online publishing
- e-Communities management
- Cyber law
Course Addendum - Syllabus (Click to expand)
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