MKTG 220 - Principles of Retailing

1. Describe what merchandising factors are involved with offering the right product, in the right quantities, in the right place, at the right time, at the right price, and by the right appeal.
2. Describe the marketing channels of distribution and understand the role of the retailer within this organizational system.
3. Describe the factors that determine the best organizational structure for meeting the retailer’s operational needs and reduce the risk in doing business.
4. Describe the design features vital to retail-location decisions in order to create a desirable store image, in targeting the appropriate group, and in communicating the right impression.
5. Identify the loss control methods used by retailers and describe the considerable impact that the retail-location decision has on all other aspects of the retailer’s business.
6. Describe the major components of the service mix and identify how each component enhances the retailer’s product mix and facilitates consumer’s purchase decision making.
7. Describe the methods and procedures managing supply chains.
8. Describe all of the activities involved with physically getting the merchandise into the store, onto the shelves, and the importance of merchandise control in maintaining a planned balance between the retailer’s merchandise inventory and sales.
9. Evaluate a local store operation or layout to maximize in store traffic flow.

• Product selection
• Distribution channels
• Retail information systems
• Risk management
• Organizational structure
• Store image
• Store layout
• Store design
• Loss control
• Location strategies
• Site selection
• Supply chain management
• Forecasting
• Retail mix
• Merchandise handling
• Pricing
• Inventory control
• Communication techniques
• Store evaluation

 
Course Addendum - Syllabus (Click to expand)