2022-2023 Catalog [ARCHIVED CATALOG]
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MORT 107 - Funeral Service Merchandising
PREREQUISITES: Declared to MORT AAS Program
PROGRAM: Mortuary Science
CREDIT HOURS MIN: 3
LECTURE HOURS MIN: 3
DATE OF LAST REVISION: Fall, 2015
Funeral Merchandising is designed to introduce the funeral service student to the basics of merchandising as they apply to the funeral profession. Funeral providers as defined by the FTC in 1984 offer both service and merchandise. This outline considers both service and merchandise as the products provided by funeral service practitioners.
The curriculum is divided into two main sections. The first covers construction and features of caskets, outer burial containers, and other funeral related products. The second section of the curriculum guideline examines methods of purchasing, pricing, display, and sale of funeral merchandise as well as funeral services.
MAJOR COURSE LEARNING OBJECTIVES: Upon successful completion of this course the student will be expected to:
- Demonstrate knowledge of funeral merchandise to facilitate communications with colleagues, sales representatives and the public;
- Explain the component parts of funeral merchandise, including materials used, styles, finishes, dimensions and functions;
- Demonstrate conceptual and practical knowledge of factors and strategies for determining the firm’s product mix;
- Differentiate between methods of price determination and price quotation;
- Demonstrate knowledge of effective methods of merchandise display;
- Utilize techniques for the effective presentation of merchandise and services;
- Discuss the importance of monitoring and evaluating sales.
COURSE CONTENT: Topical areas of study include -
- Caskets
- Outer Burial Containers
- Cremation Merchandise
- Other Containers
- Other Merchandise Items
- Cemetery and Merchandise Property
- Merchandising
- Merchandising Service
- Pet Disposition
Course Addendum - Syllabus (Click to expand)
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