Entrepreneurship, Certificate

PROGRAM SPECIFIC CORE

• ENTR 100 - Entrepreneurial Mindset CREDIT HOURS MIN: 3
• ENTR 105 - Entrepreneurial Lean Marketing CREDIT HOURS MIN: 3
• ENTR 200 - Entrepreneurial Enterprise CREDIT HOURS MIN: 3
• ENTR 205 - Financial Foundations for Entrepreneurs CREDIT HOURS MIN: 3
• ENTR 215 - New Venture Development CREDIT HOURS MIN: 3
• ENTR 218 - New Venture Launch CREDIT HOURS MIN: 3

TOTAL CREDITS: 18

DEGREE OUTCOMES

• Apply critical thinking, problem-solving, and innovative thinking to identify and evaluate business opportunities. Articulate the “why” behind entrepreneurial ventures, demonstrating resilience and adaptability in dynamic market environments.
• Create and execute lean marketing plans tailored to new ventures. Use market research, customer segmentation, and branding strategies to develop cost-effective campaigns that promote product-market fit and growth.
• Develop and validate effective business models. Map customer journeys, network effectively, and pitch business ideas confidently, laying the groundwork for successful business development.
• Demonstrate financial literacy by preparing and analyzing essential financial statements (e.g., balance sheets, income statements, and cash flow statements). Estimate capital requirements, prepare break-even analyses, and develop adequate cash and asset management strategies.
• Assess the legal, financial, and operational aspects of running a small business, including legal structures, government regulations, risk management, and logistics. Evaluate different funding options and create strategies for sustainable growth and business continuity.
• Create and test prototypes or minimum viable products, develop go-to-market strategies, and prepare to launch new ventures. Train to compete in pitch competitions and continuously refine business models to scale operations.