Jun 16, 2025  
2025-2026 Catalog 
    
2025-2026 Catalog

Entrepreneurship, Technical Certificate


Return to {$returnto_text} Return to: Degrees by Type

LOCATIONS:

Batesville - Bloomington - Connersville - Columbus - Evansville - Fort Wayne - Franklin - Greencastle - Hamilton County - Indianapolis - Lafayette - Lake County - New Castle - Marion - Sellersburg - South Bend/Elkhart

 

OTHER INSTITUTIONAL REQUIREMENTS


REQUIREMENT TOTAL: 1


REQUIREMENT TOTAL: 24


STATEWIDE ELECTIVES


Choose 6 credits from the following:

REQUIREMENT TOTAL: 6


TOTAL CREDITS: 31


DEGREE OUTCOMES


  • Demonstrate the ability to identify and validate business ideas, solve problems creatively, and develop critical thinking skills to approach entrepreneurship with innovation and resilience.
  • Conduct market research, apply lean marketing principles, and develop cost-effective marketing strategies, including digital and social media marketing, to grow and sustain new ventures.
  • Create and validate comprehensive business models using the Business Model Canvas and Lean Canvas. Map customer journeys, develop pitches, and prepare for the operational and financial realities of entrepreneurship.
  • Demonstrate an understanding of financial statements, cash flow management, sales forecasting, and funding strategies. Prepare and analyze financial data, manage business credit, and navigate accounting principles essential for startup and ongoing business operations.
  • Navigate the legal and regulatory environment for small businesses, including business structure selection, tax compliance, risk management, and government regulations. Understand contract law and the essentials of business insurance and real estate negotiations.
  • Develop a prototype or minimum viable product (MVP), create go-to-market strategies, and prepare for the launch of a new business. Prepare and present business plans to potential investors, partners, or stakeholders.
  • Learn the principles of selling, including the psychology of selling, the selling process, and customer relationship management. Design and deliver persuasive sales presentations, manage objections and build long-term customer relationships.
  • Effectively manage the day-to-day operations of a small business, focusing on logistics, supply chain management, technology integration, and employee management. Grow a business through strategic planning, asset management, and human resource management.

Return to {$returnto_text} Return to: Degrees by Type