Entrepreneurship, AAS

GENERAL EDUCATION

• COMM 101 - Fundamentals of Public Speaking CREDIT HOURS MIN: 3
• ENGL 111 - English Composition CREDIT HOURS MIN: 3
• MATH 123 - Quantitative Reasoning CREDIT HOURS MIN: 3
• XXXX XXX - Humanities/Social & Behavioral Sciences Elective CREDIT HOURS MIN: 3
• XXXX XXX - Life/Physical Sciences Elective CREDIT HOURS MIN: 3

OTHER INSTITUTIONAL REQUIREMENTS

• IVYT 111 - Student Success CREDIT HOURS MIN: 1
• ENTR 279 - Entrepreneurship Capstone CREDIT HOURS MIN: 1

PROGRAM SPECIFIC CORE

• ENTR 100 - Entrepreneurial Mindset CREDIT HOURS MIN: 3
• ENTR 105 - Entrepreneurial Lean Marketing CREDIT HOURS MIN: 3
• ENTR 200 - Entrepreneurial Enterprise CREDIT HOURS MIN: 3
• ENTR 205 - Financial Foundations for Entrepreneurs CREDIT HOURS MIN: 3
• ENTR 215 - New Venture Development CREDIT HOURS MIN: 3
• ENTR 218 - New Venture Launch CREDIT HOURS MIN: 3
• MKTG 102 - Principles of Selling CREDIT HOURS MIN: 3
• ENTR 220 - Small Business Operations CREDIT HOURS MIN: 3

STATEWIDE ELECTIVES

*Must complete an entire 19 credit hour track

TOTAL CREDITS: 60

DEGREE OUTCOMES

• Develop an entrepreneurial mindset characterized by innovation, resilience, and adaptability. Cultivate problem-solving and critical thinking skills to validate business ideas, identify customer needs, and explore product or service opportunities.
  
• Conduct market analysis and apply lean marketing principles to develop and implement cost-effective marketing strategies. Build customer segmentation and execute marketing plans across multiple channels, including digital and social media.
  
• Create and refine business models using tools such as the Business Model Canvas. Understand and apply basic financial concepts, including startup costs, revenue projections, and cost analysis, to support entrepreneurial decision-making.
  
• Develop financial acumen by preparing and analyzing financial statements, managing cash flow, conducting break-even analysis, and forecasting sales. Evaluate various funding options for small businesses and understand capital management principles.
  
• Assess legal, operational, and financial requirements for launching a business. Develop plans for business structures, negotiate leases, manage risk, and implement technology solutions. Understand exit strategies, tax compliance, and growth opportunities.
  
• Understand the sales process, including prospecting, handling objections, and closing techniques. Apply relationship-based selling strategies and understand customer psychology to improve sales performance and customer service.
  
• Apply the principles of small business operations, including asset management, payroll taxes, human resource management, and operational efficiency. Develop strategies for growing and scaling small businesses while adhering to legal and regulatory requirements.
  
• Apply entrepreneurship knowledge in a real-world setting by launching or refining a business. Evaluate business performance, formulate growth strategies, integrate mentor feedback, and explore funding opportunities for sustainable business growth.
  
• Prepare to launch your business by creating and testing a prototype or minimum viable product (MVP), developing a go-to-market strategy, and preparing for operational challenges. Explore opportunities for business expansion through scalability planning, funding strategies, and continuous market adaptation.
  
• Tailor entrepreneurial skills to a specific industry or trade by selecting a specialized track from areas such as Business, Marketing, Supply Chain, Software, Accounting, Culinary, Automotive, Agriculture, Fitness and Wellness, Carpentry, Visual Communication, Computer Graphics, Electrician, Early Childhood, Dietary Management, Human Services, or CDL. Gain technical knowledge and industry-relevant insights that align with entrepreneurial interests and career goals.