Business Administration - Marketing, AAS

General Education Core

• COMM 101 - Fundamentals of Public Speaking CREDIT HOURS MIN: 3
• ENGL 111 - English Composition CREDIT HOURS MIN: 3
• ECON 201 - Principles of Macroeconomics CREDIT HOURS MIN: 3 OR
• ECON 202 - Principles of Microeconomics CREDIT HOURS MIN: 3

• Humanities or Social Behavioral Science Elective

• Life/Physical Science Elective

• MATH 123 - Quantitative Reasoning CREDIT HOURS MIN: 3

• or higher CREDIT HOURS: 3-5

Requirement Total: 18

Other Institutional Requirements

• BUSI 279 - School of Business Evaluation and Professional Development CREDIT HOURS MIN: 2

• IVYT 1XX Student Success Elective

Requirement Total: 3

Professional/Technical Core

• BUSN 101 - Introduction to Business CREDIT HOURS MIN: 3
• BUSN 105 - Principles of Management CREDIT HOURS MIN: 3
• ACCT 101 - Financial Accounting CREDIT HOURS MIN: 3
• OTEC 207 - Integrated Microsoft Office Applications CREDIT HOURS MIN: 3 OR

• Or BOAT 207

• OTEC 107 - Introduction to Microsoft Office CREDIT HOURS MIN: 3

• Or CINS 101

• MKTG 101 - Principles of Marketing CREDIT HOURS MIN: 3
• MKTG 252 - Introduction to Digital Marketing CREDIT HOURS MIN: 3
• MKTG 257 - Digital Marketing Management CREDIT HOURS MIN: 3
• VISC 101 - Design Fundamentals CREDIT HOURS MIN: 3
• VISC 102 - Raster Graphics I CREDIT HOURS MIN: 3
• MKTG 201 - Introduction to Market Research CREDIT HOURS MIN: 3
• MKTG 230 - Consumer Behavior CREDIT HOURS MIN: 3
• BUSN 201 - Business Law CREDIT HOURS MIN: 3
• BUSN 204 - Strategic Management CREDIT HOURS MIN: 3

Requirement Total: 39

Total Credits: 60

Degree Outcomes

• Demonstrate effective written and oral communication.
• Demonstrate quantitative literacy.
• Utilize financial analysis to make sound decisions.
• Understand and evaluate economic concepts and the economic interdependence of nations of the world. 
• Examine and apply knowledge of the global marketplace, integrating an understanding of cultural and individual differences. 
• Create marketing strategies.
• Appraise and apply legal and ethical business practices in reasoned decision-making.
• Use technology to aid in business communication and solutions.