Digital Marketing, Certificate

PROFESSIONAL/TECHNICAL CORE

• MKTG 101 - Principles of Marketing CREDIT HOURS MIN: 3
• MKTG 252 - Introduction to Digital Marketing CREDIT HOURS MIN: 3
• MKTG 257 - Digital Marketing Management CREDIT HOURS MIN: 3
• VISC 101 - Design Fundamentals CREDIT HOURS MIN: 3

TOTAL CREDITS: 18

DEGREE OUTCOMES

• Create a marketing plan that holistically addresses the facets of the marketing mix.
• Integrate the fundamentals of marketing research and how it is used to reach specific target markets through segmentation and digital platforms.
• Examine how external environmental factors-such as global trends, legal and ethical considerations, and digital security issues-impact marketing decisions in traditional and e-commerce settings.
• Integrate digital marketing tactics in a marketing strategy that facilitates organizational goals, including but not limited to, differentiation, positioning, branding, product life cycle, and demand generation.
• Create compositions, artwork, illustrations, layouts, and designs that effectively convey marketing messages by using the elements of art and principles of design.