Business Administration - Marketing, AAS

General Education Core

• COMM 101 - Fundamentals of Public Speaking CREDIT HOURS MIN: 3
• ENGL 111 - English Composition CREDIT HOURS MIN: 3
• ECON 201 - Principles of Macroeconomics CREDIT HOURS MIN: 3 OR
• ECON 202 - Principles of Microeconomics CREDIT HOURS MIN: 3

• Humanities or Social Behavioral Science Elective CREDIT HOURS MIN: 3

• Life/Physical Science Elective CREDIT HOURS MIN: 3

• MATH 123 - Quantitative Reasoning CREDIT HOURS MIN: 3

• or higher CREDIT HOURS: 3-5

Other Institutional Requirements

• BUSI 279 - School of Business Evaluation and Professional Development CREDIT HOURS MIN: 2

• IVYT 1XX Student Success Elective

Professional/Technical Core

• ACCT 101 - Financial Accounting CREDIT HOURS MIN: 3
• BUSN 101 - Introduction to Business CREDIT HOURS MIN: 3
• BUSN 105 - Principles of Management CREDIT HOURS MIN: 3
• BUSN 201 - Business Law CREDIT HOURS MIN: 3
• BUSN 204 - Strategic Management CREDIT HOURS MIN: 3
• OTEC 207 - Integrated Microsoft Office Applications CREDIT HOURS MIN: 3 OR

• Or BOAT 207

• OTEC 107 - Introduction to Microsoft Office CREDIT HOURS MIN: 3

• Or CINS 101

• MKTG 101 - Principles of Marketing CREDIT HOURS MIN: 3
• MKTG 201 - Introduction to Market Research CREDIT HOURS MIN: 3
• MKTG 230 - Consumer Behavior CREDIT HOURS MIN: 3
• MKTG 252 - Introduction to Digital Marketing CREDIT HOURS MIN: 3
• MKTG 257 - Digital Marketing Management CREDIT HOURS MIN: 3
• VISC 101 - Design Fundamentals CREDIT HOURS MIN: 3
• VISC 102 - Raster Graphics I CREDIT HOURS MIN: 3

Total Credits: 60

Degree Outcomes

• Outline elements of business ownership, organizational principles and problems, management and leadership, financial management, legal implications, marketing, and human resources within American business enterprise.
• Analyze complex business scenarios by applying critical thinking, evaluating problem-solving approaches, and assessing the ethical implications of various decision options.
• Create a marketing plan that holistically addresses the facets of the marketing mix.
• Integrate the fundamentals of marketing research and how it is used to reach specific target markets through segmentation and digital platforms.
• Examine how external environmental factors-such as global trends, legal and ethical considerations, and digital security issues-impact marketing decisions in traditional and e-commerce settings.
• Integrate digital marketing tactics in a marketing strategy that facilitates organizational goals, including but not limited to, differentiation, positioning, branding, product life cycle, and demand generation.
• Create compositions, artwork, illustrations, layouts, and designs that effectively convey marketing messages by using the elements of art and principles of design.