2021-2022 Catalog [ARCHIVED CATALOG]
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VISC 214 - Publication Design III
PREREQUISITES: VISC 124 - Publication Design II
PROGRAM: Visual Communications
CREDIT HOURS: 3
LECTURE HOURS: 1
LAB HOURS: 2
STUDIO: 3
DATE OF LAST REVISION: Fall 2020
Provides advanced instruction in creative publication design. Uses an industry standard desktop publishing package to design and publish professional multi-page documents. Produces samples for student portfolios, which may include annual reports, catalogs, newsletters, menus, magazine design, newspaper design, book design and/or other multi-page communications. Requires performance and completed work to be portfolio quality.
MAJOR COURSE LEARNING OBJECTIVES: Upon successful completion of this course the student will be expected to:
- Employ advanced design skills in the execution of comprehensive commercially viable projects.
- Demonstrate an ability to solve communication and marketing design problems.
- Visualize ideas by means of thumbnail sketches.
- Develop fresh, creative concepts.
- Prepare and deliver complete professional client presentations including a discussion of the message, concept and target audience.
- Ascertain all necessary job specifications (i.e. paper selection, number of colors, etc.) to obtain a printing quotation.
- Select and/or create, if necessary, effective visuals.
- Utilize and consistently incorporate advanced typographic design skills.
- Explore various binding and finishing methods.
- Present orally a project to your peers, clients, faculty, or advisors.
COURSE CONTENT: Topical areas of study include -
Paper selection.
File preparation and organization.
Professional-level text formatting
Large document and/or project design and marketing theory.
Target marketing.
Concept development and execution.
Binding and Finishing
Visual image selection and incorporation to support a concept.
Course Addendum - Syllabus (Click to expand)
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