2021-2022 Catalog [ARCHIVED CATALOG]
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VISC 219 - Graphic Design III
PREREQUISITES: VISC 201 - Raster Graphics II and VISC 217 - Graphic Design II
PROGRAM: Visual Communications
CREDIT HOURS: 3
LECTURE HOURS: 1
LAB HOURS: 2
STUDIO: 3
DATE OF LAST REVISION: Fall 2020
Provides advanced instruction and experience with design projects/branding identity, which communicate a common theme or campaign through several different media - magazine, billboard, radio, television, direct mail, brochures, point of purchase, sales promotions and/or package design, etc. Produces samples for student portfolios.
MAJOR COURSE LEARNING OBJECTIVES: Upon successful completion of this course the student will be expected to:
- Create an effective campaign(s).
- Develop a distinctive, unified identity package.
- Develop marketing concepts by completing creative briefs based on global, corporate and social applications and target audience.
- Plan the positioning of the product or service.
- Select appropriate advertising media by comparing the advantages and disadvantages of various advertising media.
- Present and provide feedback to peers, clients, faculty, or advisors in a formal jury presentation.
COURSE CONTENT: Topical areas of study include -
Communication message and concept
Target marketing
Campaign design
Brand design
Product positioning
Integrated marketing communication - product, promotion, public relations and distribution Competition
Production specifications and costs
Prepare, preflight and package projects for publicationVarious media and media formats
Course Addendum - Syllabus (Click to expand)
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