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May 20, 2024
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2022-2023 Catalog [ARCHIVED CATALOG]
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HSPS 216 - Public Information Officer Course
PREREQUISITES: HSPS 102 - Introduction to Public Safety .
PROGRAM: Homeland Security/Public Safety
CREDIT HOURS MIN: 3
LECTURE HOURS MIN: 3
DATE OF LAST REVISION: Fall, 2013
Designed for new or less experienced Public Information Officers including those individuals functioning in the role as a secondary responsibility. Additional application of public information skills to a major emergency or disaster situation will be studied.
MAJOR COURSE LEARNING OBJECTIVES: Upon successful completion of this course the student will be expected to:
- Describe the responsibilities of the public information officer to the public, the media, the public information officer’s agency, and responding agencies.
- Discuss the needs of the media and how the PIO can work to meet those needs.
- Demonstrate the ability to prepare for media appearances.
- Demonstrate the ability to research, write and deliver news releases.
- List major signs and symptoms of post-traumatic stress disorder.
- Define plans to effectively deliver emergency public information.
- Review the tools available for those who make presentations.
- List the components of a marketing plan.
- Demonstrate an understanding of the skills necessary to be an effective PIO.
- Describe the legal implications of releasing information to the media.
- Discuss how and when to organize and conduct a news conference.
- Discuss the role of photojournalists and reporters at emergency events.
- Demonstrate the ability to develop and conduct news conferences and interviews.
COURSE CONTENT: Topical areas of study include -
- Overview of the job of the PIO
- Understanding the media
- Interview techniques
- Writing a news release
- Conducting public awareness campaigns
Course Addendum - Syllabus (Click to expand)
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