VISC 219 - Graphic Design III
PREREQUISITES: VISC 201 - Raster Graphics II and VISC 217 - Graphic Design II
PROGRAM: Visual Communications
CREDIT HOURS MIN: 3
LECTURE HOURS MIN: 1
LAB HOURS MIN: 2
STUDIO HOURS MIN: 3
DATE OF LAST REVISION: Fall 2020
Provides advanced instruction and experience with design projects/branding identity, which communicate a common theme or campaign through several different media - magazine, billboard, radio, television, direct mail, brochures, point of purchase, sales promotions and/or package design, etc. Produces samples for student portfolios.
REQUIRED SOFTWARE:
This class makes use of industry-standard Adobe software. Students will NOT be able to complete the coursework without the use of Adobe software. Only students enrolled in Visual Communications courses that use Adobe software have been assigned an Adobe license. Not all students will have the ability to access Adobe software at home. All Visual Communications labs are outfitted with the latest Adobe software. Review the IvyService & Support Knowledge Base article: How to Access Adobe Software at Home to learn how to access this software.
SYSTEM REQUIREMENTS:
Please note that not every computer can run Adobe software. Verify your system can operate Adobe applications through the Adobe System Requirements website. We highly recommend computers with an Intel core processor, 64-bit support, 8GB of memory (16GB preferred), and a 250GB hard drive. All Visual Communications labs are outfitted with the minimum system requirements.
MAJOR COURSE LEARNING OBJECTIVES: Upon successful completion of this course the student will be expected to: - Create an effective campaign(s).
- Develop a distinctive, unified identity package.
- Develop marketing concepts by completing creative briefs based on global, corporate and social applications and target audience.
- Plan the positioning of the product or service.
- Select appropriate advertising media by comparing the advantages and disadvantages of various advertising media.
- Present and provide feedback to peers, clients, faculty, or advisors in a formal jury presentation.
COURSE CONTENT: Topical areas of study include - - Communication message and concept
- Target marketing
- Campaign design
- Brand design
- Product positioning
- Integrated marketing communication - product, promotion, public relations and distribution Competition
- Production specifications and costs
- Prepare, preflight and package projects for publicationVarious media and media formats
Course Addendum - Syllabus (Click to expand)
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