Dec 03, 2023
VISC 114 - Graphic Design I
PREREQUISITES: VISC 101 - Design Fundamentals and VISC 115 - Vector Graphics and Publication Design I
PREREQUISITES/COREQUISITE: VISC 113 - Typography or Program Chair Approval
PROGRAM: Visual Communications
CREDIT HOURS MIN: 3
LECTURE HOURS MIN: 1
LAB HOURS MIN: 2
STUDIO HOURS MIN: 3
DATE OF LAST REVISION: Fall 2020
Provides introductory instruction in design for communication. Teaches design process as a means to develop effective communications for global, corporate and social application. Produces samples for student portfolios, which may include elements or comprehensive projects in logo, stationery, posters, newspaper, magazine, billboard, and interface design, etc.
MAJOR COURSE LEARNING OBJECTIVES: Upon successful completion of this course the student will be expected to:
- Create portfolio quality projects by applying the design process.
- Develop marketing concepts by completing creative briefs based on global, corporate and social applications and target audience.
- Visualize ideas by means of research, thumbnail sketches, and developmental drafts.
- Identify print reproduction criteria necessary for various media.
- Adhere to a production schedule to meet deadlines in an efficient and professional manner.
- Present and provide feedback to peers, clients, faculty, or advisors.
COURSE CONTENT: Topical areas of study include -
- Graphic design definition and history
- Career opportunities in design
- Communication message and concept
- Target marketing
- Color–spot, process, additive and subtractive
- Paper considerations
- Appropriate, unique and effective visuals
- Copyright implications
- Effective headlines
- Oral and written presentations
- Various media and media formats
- Prepare, preflight and package projects for publications
- Cultural and global symbolism
Course Addendum - Syllabus (Click to expand)